Pure Pleasure is a welcoming pleasure shop located in Santa Cruz, California, and is locally owned by Amy Baldwin and Janis Baldwin. The concept behind Pure Pleasure was developed by Amy and her mother, Janis, and was created out of the need for a more inviting sex shop within the Santa Cruz community.
At Pure Pleasure, our mission is to provide a comfortable place where people can shop for sex toys, as well as access resources to enhance sexual pleasure and wellbeing. We feature high-quality, non-toxic, phthalate-free adult toys, and also carry a line of vegan-friendly products. Pure Pleasure aims to promote sexual diversity, offering something for the pleasure inside us all.